An Assistant Manager works with the store manager to organize, plan and implement strategies. They also coordinate retail store operations and ensure employees meet store schedules and objectives.

Assist the Retail Store Manager in planning and implementing strategies to attract customers

Coordinate daily customer service operations (e.g. sales processes, orders and payments)

Track the progress of weekly, monthly, quarterly and annual objectives

Monitor and maintain store inventory

Evaluate employee performance and identify hiring and training needs

Supervise and motivate staff to perform their best

Coach and support new and existing Sales Associates

Monitor retail operating costs, budgets and resources

Suggest sales training programs and techniques

Communicate with clients and evaluate their needs

Analyze consumer behavior and adjust product positioning

Handle complaints from customers

Research emerging products and use information to update the store’s merchandise

Create reports, analyze and interpret retail data, like revenues, expenses and competition

Conduct regular audits to ensure the store is functionable and presentable

Make sure all employees adhere to company’s policies and guidelines

Act as our store’s representative and set an example for our staff