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Brand Manager | Ted Baker (MENA)

Posted: 05-03-2020
Place: Dubai
The Brand Manager is responsible for driving top line performance, full profit and loss accountability, consistent operational excellence and brand compliance across all stores. Ensure all team members are trained and developed to deliver the business plan and sales targets. Ensure a continuous review and update to all policies and procedures whilst ensuring compliance with Group Internal Audit guidelines and minimise business risk. Actively develops and implements strategic business plans to ensure a profitable business operation. The job holder is responsible for the customer experience within all stores to reflect the brand values and customer promise.

Key Accountabilities:

Delivering Top Line Performance and Profitability

Sets overall guidelines for margin exploitation by product area and ensures processes are established to analyse margin deviation

Defines the store layout through all product categories (adjacencies and product mix) according to brand guidelines.

Setting and delivery of operational standards for all stores in visual merchandising, stock availability, customer service and security whilst ensuring brand integrity

Financial & Business Planning

Own and develop the brand operations strategy

Construct, implement, monitor and control the approved budget and operational costs for all stores

Enforce company operating procedures to maintain accurate inventory, system integrity and profit protection across all stores

Drive cost saving initiatives and efficiencies throughout retail operations by challenging existing processes

Review all internal audit reports when published and support the store manager in compiling recommendations and updates to Group Internal Audit


Working alongside Senior HRBP to deliver targeted people solutions to enhance employee engagement and compliance to HR policies and local legislation.

Coach and mentor all store managers and ensure robust succession and training plans are in place for each store. Evaluate and develop all high potential employees.

Act as a role model for the Al- Futtaim Way and brand specific behaviours.

Corporate & Brand

Promote brand and corporate values throughout the operations team. Ensure consistent ways of working across all stores.

Ensure stores comply with all legislation, regulation and corporate governance.

Regularly and proactively communicates with the brand to establish and maintain a strong working relationship and partnership.

In partnership with the brand, work with the principle to resolve issues and deliver opportunities for the delivery of current and future commercial priorities.

Business Growth & New Markets

Managing market entry and store opening projects with corporate and principal provided resources, ensuring compliance to legislation and brand requirements.

Responsible for all strategic operational plans including new territories.

You will be opened to the senior management from the principal, retail division, corporate as well as government officials. This exposure will require a high level of diplomacy in order to maintain positive and successful relationships with key stakeholders. You will be responsible for implementing strong controls in all markets to ensure that opportunities are maximised and risks are minimised..

About you:

To be successful in this role you will have minimum 5 years of experience in a similar brand management role, preferably worked with bridge brands, in a retail environment, having strategic planning and analytical skills with degree or equivalent education. You will have a sound understanding of retail operational processes across multiple locations and preferably within the GCC.

You will have excellent leadership and people management skills, proven ability to increase sales and profitability and have excellent planning and organising skills


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