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F&B Operations Manager | IKEA | Regional Service Office, Dubai

Posted: 17-10-2019
Place: Dubai
You are passionate about food and people and ready for a bigger scope of responsibility. You are curious to challenge existing ways of working and able to develop new knowledge, skills & behaviors. You create an environment where IKEA’s values are a strong and living reality that adopts the diversity of co- workers and visitors. You accelerate all business opportunity and owner of the Food & Beverage Department.

What's more, we believe that you have the following knowledge, capabilities and motivation:

Live and share IKEA values every day

Diploma in Business, Culinary or equivalent (High School)

5 - 7 years F&B senior management experience in food service business or retail environment

Strong experience in procurement, purchasing & store keeping

Strong negotiation skills and tactical thinker

Advanced knowledge of regulations and food safety

Ability to organize, plan and prioritize

Good English communication skills

MS Office literate

About the Role

You are responsible for the IKEA Restaurant sales areas, guest areas (including the co- worker restaurant), dish washing facility and IKEA Cafés (where applicable). Working together with the stores Food team and other colleagues in the IKEA Food management team, you lead and manage this area to fulfil the purpose of the function by building business and people together. You strive to make people smile while providing irresistible food offers in a welcoming atmosphere that gives our guests a good reason to return again and again.

Key Specific Accountabilities:


Ensure our guests are always in focus and strive to make them smile. Meet and serve our guests showing empathy and care. Willing to listen and support them with an attitude based on the IKEA values.

Lead by example and is a good ambassador for the IKEA store in all contact with our guests and give them a good reason to return again and again.

Always look at the Restaurants through the eyes of our customers and walk the stores regularly. Have a frequent dialogue with our guests to get continuous feedback about their experiences and to learn more about their needs and wants, then act based on their input.

Empower and encourage our Food Co- workers to take immediate action to meet the needs of guests and give input on how to continuously improve our meeting with them.

Know about the services offered in our store and use this knowledge to help guests.


Together with colleagues and manager, you contribute actively in the development and implementation of a clear IKEA Food action plan for the stores using the country business plan. These are supported by input from Growing IKEA together and the IKEA Food Direction & Strategy. You also develop and execute an annual action plan for his area based on agreed goals.

Implement the range matrix (global and national) in co- operation with the Kitchen Production Manager to secure a strong IKEA Food range identity to distinguish ourselves from competitors on the market.

Co- operate with the Communication & Interior Design (Com&In) department and the Commercial Activity Leader/Local Marketing by actively contributing to/and supporting all marketing and in- store activities. Always integrating the Swedish celebrations and yearly focus area into the store’s Commercial Calendar, including the activity range and communication packages.

Together with the Kitchen Production Manager, plan and implement range changes in a simple and cost- conscious way. Ensure all co- workers taste and learn about new products before they are launched.

Work to maximise commerciality to grow sales as well as the conversion rate and average cheque. By doing this. you increase the profitability according to the goals in his area. Use other appropriate tools such as the Functional Commercial Review, customer flow and the 10 Most Frequent Questions (MFQ) to assist in achieving his goals.

Utilise everyday commercial opportunities to attract visitors and keep the chairs warm by maximizing our activities calendar.

Use the IKEA Restaurant & Café to initiate various activities that inspire and surprise our guests through engagement, learning and participation.

Secure an irresistible food offer by ensuring the presentation and communication of the food and beverage range is attractive, e.g. through story- telling, live cooking, and using the IKEA Restaurant & Café as a showroom and co- operating with Com&In.

Use relevant communication to strengthen low price, quality and sustainability to secure low price with a meaning.

Have appropriate routines for all communication, from parking area into the IKEA Food areas, showing relevant offers throughout the day.

Co- operate with the Commercial SFM Manager to enhance the link between the IKEA Restaurant & Café and the Swedish Food Market. When appropriate take actions to promote cross merchandising/communication.

Have relevant knowledge of the competition on our market and use this information to initiate immediate action as needed, e.g. secure a substantial price distance.

Secure that the commercial areas are always in shape as new across our stores.

In co- operation with Com&In secure the commercial calendar’s red thread by providing an attractive and inviting atmosphere that demonstrates clearly IKEA home furnishing competence.

Create awareness of IKEA Food as the most important in- store marketing tool for maximising the IKEA store’s sales potential.


In co- operation with the Human Resources (HR) department, recruit his team based on the IKEA values.

Committed to the development of the team. Secure their training to ensure all co- workers understand the IKEA Concept and other key guidelines, and how they have an impact on their specific roles.

Empower, support and coach co- workers on the job to help them perform better and grow.

Actively develop successors to meet the succession needs of the IKEA Food department.

Work actively to create an environment where the IKEA culture is a strong and living reality, and diversity is valued, to ensure IKEA Food is regarded as a great place to work.

Ensure a simple and straightforward internal communication and information flow, and secure that key information is understood by all co- workers.

Steering the Business

Work actively to make the IKEA Food department successful and high performing, today and tomorrow, by attracting visitors, achieving sales growth and reasonable profitability, ensuring the satisfaction of customers and co- workers, and excellent operational performance as measured through our defined Key Performance Indicators (KPIs).

Utilise relevant reporting tools, such as Navision, the Functional Commercial Review, IKEA Customer Satisfaction Survey and Growing together, to develop the IKEA business, himself and his team.

Challenge costs by working in a lean, simple and cost- conscious way using and sharing good examples and encouraging his team and colleagues to discover smarter ways of working.


Work together with the Kitchen Production Manager in operating the Customers Restaurant & Co- workers Restaurant areas according to the IKEA Quality and Food Safety requirements, as well as other relevant legislation (list relevant legislations applicable by country). Promote a “safety first” culture where co- workers are encouraged to raise and discuss concerns and solutions.

Implement the IKEA HACCP plan to meet and secure our store’s requirements. Also ensure the HACCP routines are known and followed in all daily work.

Ensure that all food incidents, or potential incidents, are reported through CASY.

Act in accordance with the IKEA Sustainability Direction and work closely with the Food Managers to take actions that contribute to sustainability, such as waste management.

Secure optimal productivity by ensuring a staff planning process in every store that secures the right number of competent co- workers at the right times and in the right places to meet the needs of guests.

Ensure daily work routines are in place, also work proactively to avoid bottlenecks and consistently improve guest satisfaction according to the stores feedback.

In co- operation with the Kitchen Production Manager, ensure that the food displays are always fresh and look appealing.

Take an active role in the IKEA Food management team and work cross- functionally utilising the competence of his colleagues in other parts of the store as well as other IKEA stores in our region. Encourage our co- workers to do the same.

Develop and share good ideas and implement best- practice solutions.

Use the full potential of the IKEA Concept, tools, manuals, guidelines and other best practices.

Contribute to the I- Way, I- conduct & I- food implementation in collaboration with other colleagues from different departments.

A few more things for you

Interest? Then please join us for a rewarding career journey!

We are here to provide excellent service but a little help from you can ensure a five- star candidate experience from start to finish.

Before you click, “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well- crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application


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