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Group Head of eCommerce Job

Posted: 42 days ago
Place: Dubai
Chalhoub is the leading luxury retailer in the Middle East. With more than 600 stores, 300 brands, and over 65 years of experience in the region, we are the premiere destination for luxury goods. To fuel the next stage of the organisation’s growth we are looking to build a world team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey.

As our Group Head of eCommerce, you will be reporting into our “President – Commercial” to lead and accelerate exponentially the Group portfolio of brands online presence. Your mission is to lead the evolution of our eCommerce business to next level by driving the global strategic direction that will be translated into the brands strategies and accelerate growth by building relationships and working collaboratively.

You should be at the pulse of understanding CX all that it offers to driving the commercial and profitability performance of the business, as well as data centric in your approach. If you are the type of person who thrives on strategic problem solving, whilst remaining close to operational best practice, that can demonstrate a flexible in working style and commitment to fast growth, we would like hear from you.

The key objectives are to define and successfully implement the SEM ( SEO+SEA+SMO) and operational strategies that will impact: eCommerce growth plans whilst delivering commercial expertise and added value

Increase traffic to our platforms across the group and focus on the refinement and growth

Measure, monitor and impact the improvement of conversion rates on our platforms

Strategies and best practice initiatives to drive AOV

Approaches to improve retention rate

Expedite customer service and satisfaction to the next level

What you'll be doing:


• Shape the online vision and strategic direction across the GCC to dominate the market and then further expand globally

• Seek out relevant partnerships across different areas (content, marketing, merchandising, etc) to promote innovation and get ahead of the competition

• Create and maintain the yearly strategic plan and the yearly budgets in accordance to the vision and mission and monitor implementation, insuring consistent brand sense of purpose

• Develop and conduct the implementation of goals, objectives, policies, procedures and standards to improve efficiency

• Negotiate brand partner relationships to grow the online brand portfolio for B2C and B2B

• Instil a data mindset within in the business and teams to create synergies

o Define and Implement Strategy to distort Sales growth

o Manage P&L and investment to match profitability and ROI targets

o Deliver the lens of operational excellence

o Work closely with Tech team to develop and deploy enhancements and new functionalities required to drive sales performance and improve CX experience

o Define and Drive implementation of trade and SEM strategy

o Recruit develop and lead a team of high potential talents.


To be able to do all of the above you will have to be able to be a crucial partner with some of the business key stakeholders and embark them on the global eCommerce journey.

• President (Fashion & Beauty)



• Operational Brand GM/VP and their wider teams

• Group Technology



• Define trade commercial strategy and adapt it accordingly, bringing in the necessary parties when relevant

• Structure and lead the eCommerce Steering meetings with all functions to review progress on agreed key metrics

• Oversee and analyze eCommerce KPIs to identify growth / optimization opportunities

• Ensure operational excellence by building processes and defining SLAs with the Tech, customer care, warehouse, fulfilment and last mile teams to ensure a seamless experience to the customer

• Build and strengthen the capabilities in the area of Performance Marketing


• Recruit, lead, inspire and develop key roles to grow the Group eCommerce ambitions

• Ensure identification and guide development and recognition of identified eCommerce talent

What you'll need to succeed:

University Degree in Business Administration, Computer Science or any relevant field/ MBA is a plus

Background as a pure player or luxury, branding and fashion

Understanding of the Middle East markets and key players knowledge is preferable

Subject matter expert in experience growth and acceleration in eCommerce field

Strong leadership and collaboration with senior stakeholder

Entrepreneurial and innovation approach to generating revenue

Ability to roadmap and the deliver ROI

Holistic strategic thinker around all things Omnichannel

Data Driven

Strong business dev and commercial acumen.


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