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Freelance Digital Marketing Consultant Job

Posted: 86 days ago
Place: Dubai
*Freelance*

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Freelancer to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

-Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
-Design, build and maintain our social media presence
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
-Brainstorm new and creative growth strategies
-Plan, execute, and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
-Instrument conversion points and optimize user funnels
-Collaborate with agencies and other vendor partners
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

-BS/MS degree in marketing or a related field
-Proven working experience in digital marketing
-Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
-Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
-Experience in optimizing landing pages and user funnels
-Experience with A/B and multivariate experiments
-Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
-Working knowledge of ad serving tools (e.g., DART, Atlas)
-Experience in setting up and optimizing Google Adwords campaigns
-Working knowledge of HTML, CSS, and JavaScript development and constraints
-Strong analytical skills and data-driven thinking
-Up-to-date with the latest trends and best practices in online marketing and measurement

Job Type: Contract

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