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Marketing Specialist Wanted in Dubai

Posted: 83 days ago
Place: Business Bay Dubai


URGENT HIRING Marketing Specialist

Job Responsibilities

Execution and optimization of performance marketing campaigns across multiple channels (PPC, Paid Social, display advertising, Programmatic, YouTube, etc.)

Manage campaigns that promote the services and acquire maximum Quality leads. (by creating the content idea, budget planning, and implementation schedules.)

Understand target audience and develop and manage digital marketing campaigns

Build retargeting audiences by collaborating with other marketing lead-generation channels

Identify trends and insights, perform tests, collect and analyze data and results to accomplish maximum ROI in paid search campaigns.

Optimize landing pages for search engine advertising by conducting keyword discovery and other optimization tasks.

Use keyword tools for SEM and development of keyword distribution sheet mapped to recommended site architecture and conversion opportunities.

Write succinct, technical, and emotional search and display ad copy that aligns with user targeting and contains specific targeted keywords.

Manage an extensive portfolio of search and display ads and conduct A/B tests to optimize best-performing ads.

Research and analyze competitor advertising links.

Suggest improvements in process and productivity optimization

Measuring and reporting on the performance of all digital marketing campaigns

Requirements

5+ years proven experience within Paid Social/Paid Search/Programmatic

Ability to design biddable strategies

Hands-on expert knowledge of Ad Serving systems and advertising tracking technologies, especially Google Campaign Manager, Tag Manager, and UTM tags

High proficiency with third party technologies and tools

Advanced knowledge of all Google marketing platform

Adwords along with Social platforms

Expertise in A/B and other testing methods

In-depth knowledge of research principles and methods and experience in analyzing data

Excellent knowledge of bid management tools


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