Sales Associates serve as the first point of contact between a company and its customers. Usually, they have an in- depth understanding of the company’s products, services and policies which helps develop a trusting relationship with customers. Here are examples of the duties and responsibilities of a Sales Associate:

Provide excellent customer service which includes greeting customers, answering their questions and ensuring optimal customer satisfaction

Achieve sales goals

Operate cash registers, process point of sale purchases and balance drawers

Advise customers on products and services that best suit their needs

Learn about new products, services and company policies regularly

Keep the sales floor clean and visually appealing

Handle merchandise returns and refunds

Cross- sell products to increase revenue