Sales Associates serve as the first point of contact between a company and its customers. Usually, they have an in- depth understanding of the company’s products, services and policies which helps develop a trusting relationship with customers. Here are examples of the duties and responsibilities of a Sales Associate: Provide excellent customer service which includes greeting customers, answering their questions and ensuring optimal customer satisfaction Achieve sales goals Operate cash registers, process point of sale purchases and balance drawers Advise customers on products and services that best suit their needs Learn about new products, services and company policies regularly Keep the sales floor clean and visually appealing Handle merchandise returns and refunds Cross- sell products to increase revenue