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Product Manager (CRM/ADTEC/Marketing) | Al-Futtaim Automotive

Posted: 24-12-2020
Place: Dubai


The CRM, Marketing and Ad Tech Product Manager role will be tasked with driving the development of the right Marketing, Data and Ad Tech Automation capabilities that deliver a channels and tools portfolio that will result in sales performance, margin strength and competitive advantage in the Automotive sector in the UAE region and all AFA International businesses.

This is a critical role that will help us deliver the right infrastructure to maximise all our assets and targeting capabilities while ensuring we are delivering constantly innovative new ways to provide best in class digital & omni end to end customer experiences. Leading from the front, the right candidate will be responsible for understanding the business needs and translate it to prioritized set of requirements and business cases to secure buy in and investment from the Division and Group leadership teams and committees.

This role will use specific discipline & technical knowledge to plan and enable a strategic roadmap for agile marketing automation strategy through gathering requirements, delivering digital capabilities, ensuring business adoption and ongoing optimization. Using data analytics and research on most advanced capabilities in this arena will ensure that the AF Automotive division digital aspiration and needs are met with an ongoing role to drive continuous improvement beyond the completion of the initial uplift delivered in sales results.

This role will work in a fast- paced environment, and collaborate with cross- functional teams, and business stakeholders, to define our digital capabilities’ priorities & roadmaps. In this role, the right candidate will be responsible for gathering requirements, generating ideas, developing appropriate business cases and prioritizing our scaling and automation tools arsenal according to the strategic direction of AF Automotive Division & AF Group. The role will be responsible also for forecasting the growth opportunities associated with the Digital & CX vision, executing its delivery, and evangelizing capabilities adoption across the business within the area of focus.

Key Accountabilities:

Operate within the framework and operating model of the Digital Product & CX as part of the Customer Centricity Centre of Excellence that can service and support all brands within the Automotive division

In time, lead and manage the Marketing Automation platforms lifecycle and development processes

Drive division initiatives and identify new areas of opportunities to elevate the company globally.

Communicate the Marketing, CRM & Ad Tech strategy and drive the different teams to the common goal

Collaborate with business stakeholders to define the roadmap and corresponding go- to- market strategies of all new platforms

Manage and coordinate cross- product dependencies across the Automotive division ensuring duplication of effort and wastage of budgets is eliminated

Define quarterly strategic plans and review execution to previous, quarterly plans with stakeholders and executive management

Evangelize the benefits to new feature capabilities, and educate stakeholders and internal teams on how they could be best used in their verticals of focus

Work with sales teams in pre- sales, sales & after sales technical and go- to- market discussions and prioritize roadmap and deliverables of enabling technology

Work with team members, other delivery leaders, team leaders, program managers and stakeholders, to identify / manage cross- organisational dependencies and remove any impediments from the team while promoting self- management and individual accountability.

Organise and facilitate sprint planning, daily stand- up meetings, reviews, retrospectives, demonstrations and other required meetings.

Foster a team culture of innovation, creativity and thinking outside- the- box while adhering to architectural, governance, best practices and change guidelines.

Track and communicate team velocity and sprint/release progress.

Ensure the team is practicing the core delivery principles of collaboration, prioritisation, team accountability and visibility.

Effectively listen to the teams’ opinions/suggestions and empower the team to take ownership.

Manage prioritisation and trade- offs among customer experience, technical constraints and business drivers

Develop a deep understanding of our customers: their problems, their needs, their desires and use it to improve the experiences we deliver across all business units through enabling technology

Innovate, lead the industry and ensure we stay ahead of competitors in product features

Identify opportunities for key initiatives to enhance the customer experience and improve the customer experience

Partner closely with Analytics to own and analyse division and product metrics: retention, monetisation, virality and engagement to report on variances and make product or operational recommendations

Qualification, experience, & skills:

Suitable university business qualification (Min Degree level)

Expert knowledge and experience in Marketing Tech & Automation platforms

Expert understanding of marketing (especially digital) channels, tools, solutions and data.

Expert understanding and knowledge of Marketing, CRM, eCommerce, Digital, CRO and Online Analytics and the tools landscape

Expert in Marketing Performance, Automation and Personalization tech solutions and vendor selection

Candidates who are considered for this role should have demonstrated a high- level of Commercial Acumen, Clear strategic thinking and have the ability to quickly create constituency and influence at a senior level.

A track record of standing up for the customer; challenge the status quo; tenacious and resilient in the pursuit of customers best interests

Up to date with customer best practice, insight and tooling to ensure we’re making the right decisions both now and for the future

Experience as a true believer and practitioner in the power of test & launch, the value of scientific evidence- based learning and accumulated incremental wins

Minimum Experience:

5+ years of experience in Customer Experience and product management

3+ years of experience with digital technologies

Experience managing customer centric and data led development practices across several teams

Experience managing both onsite and remote product and development teams

Ability to communicate with executive stakeholders on future value and past execution

Bachelor's Degree in Marketing or Technical field, and/or technical leadership role preferred

Job- Specific Skills:

Excellent written and verbal communications skills to communicate new product developments to stakeholders

Excellent analytical and problem- solving skills when determining how to best solve market challenges

Desire to work in a fast- paced in environment

Ability to self- manage and self- motivate

Demonstrable success managing the delivering of technology- based projects using agile methodology

Experienced AGILE design and delivery

Substantial experience in managing and leading project teams

Exceptional client and partnership stakeholder and relationships

Broad technology experience, awareness of current technology trends and a sound understanding of contemporary software engineering practices and behaviours.

Behavioural Competencies:

Exceptional planning and organisational skill

Strong communication and influencing skills

Quality and result orientated

Commercial and cultural awareness

Interpersonal effectiveness and relationship building in multicultural environment

Leadership and Team building



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